Search Engine Optimization

Let's take a look at what Search Engine Optimization requires to be effective:

1. Keywords
Choose keywords that best detail the service / product you are offering, and include not only in your meta tags but use those keywords in your copy as well.
2. URL Text
Name each of your pages in your website according to the key words you have detailed in point 1.
3. Description META tags
Optimize your meta tags to link into your copy, products and services you are offering in your website.
4. TITLE tags
Title tags are the tags that let the Search Engine's know the "fingerprint" of your page. This is the phrase that is seen at the top left hand side of the browser. Only place your keywords in your Title tags and make it as descriptive as possible.
5. Image Names
Rename all your image's along the lines of your keywords.
6. ALT tags
ALT tags are used to describe your images. Use your keywords as descriptors.
7. Header tags
Use all your keywords in your Header tags. Try to use your first keyword in H1 and your second keyword in H2 and so on.
8. Content
Remember "Content is King". When you write your copy integrate your keywords as much as possible into your website text.
9. Hyperlinks
Hyperlinks are links from other sites to your site. Try to acquire as many legitimate ones as you can. Do not buy links as these may affect your ranking in the long term. Allow your rich content to be the main motivator for a linking.